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Brand video for Blundstone to promote their new 'Brand Manual' initiative

Video/Animation
Brand strategy

Blundstone

2023
Project brief
We were tasked with creating a video that showcased their new brand initiative. The video is divided into 4 acts each of which underlines the four key pillars of Blundstone’s core brand strategy. The story begins with the heritage of the brand before moving on to show how that informs their position as a modern lifestyle brand. Performance is another key aspect to the brand, we highlighted how the product interacts with nature before revealing the people and culture behind it.
timeframe
4 weeks
industry
Fashion / Lifestyle
RESULTS

4,000+

Views

30secs

Length

Global

Reach

4

Acts
visual assets
to conclude
The video pulled the whole project together highlighting the core strategy behind the visual direction and demonstrating how it has the power to affect their global audience.
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Location
Fully remoteBritish companyup north
©
2024