Blundstone

We were tasked with creating a video that showcased their new brand initiative. The video is divided into 4 acts each of which underlines the four key pillars of Blundstone’s core brand strategy. The story begins with the heritage of the brand before moving on to show how that informs their position as a modern lifestyle brand. Performance is another key aspect to the brand, we highlighted how the product interacts with nature before revealing the people and culture behind it.