Butterfield needed a digital experience befitting of a bold new brand direction. We helped them to create a whole new world of Butterfield, a thriving ecosystem utilising the latest Saas technology.

Brand Portal

Templates

Butterfield

2020

Project brief

Having signed off an exciting rebrand, Butterfield found that sharing it as a PDF contradicted the forward thinking nature of the new digital-first direction. We took the content from a series of brand guideline docs and created a centralised space online where they could manage everything.

timeframe

6 weeks

industry

Banking

RESULTS

14,371

Page views

+6.9k

Year on year increase

59

Assets created using templates

2171

Assets downloaded

visual assets

to conclude

The new brand hub was a success and engagement grew month on month. We continue to support Butterfield and have created additional guidelines for on-screen graphics and signage. We also built design templates for them which have saved countless hours in design resource.

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