We helped Hapag-Lloyd to bring their brand communications manual to life with a dynamic modular design system.

Brand Video

Brand Portal

Hapag-Lloyd

2023

Project brief

Hapag-Lloyd wanted to modernise their brand manual and transform their existing PDF into an interactive digital platform. Drawing inspiration from the nature of the their business we created a modular design built up of text and image blocks.. Combined these formed a user focused dashboard that showcased each of the core brand elements. We then created a brand video that acts as an overview of the brand manual promoting the visual identity and utilising some of the assets available.

timeframe

12 weeks

industry

Shipping/ transportation

to conclude

Working closely with their design team, we created a distinct design that shows the brand as it was intended. vibrant, clean and visually pleasing. Using the latest saas technology we built out a digital ecosystem that combined everything crucial to the brand, icons, photography and guidelines around usage. In it’s new home online, the brand manual now exists as an interactive experience that is totally user focused. This will speed up internal processes and also enable internal teams to better manage the core components of the Hapag-Lloyd brand IP.

Hapag-Lloyd

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163

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30 secs