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We built a central source of truth to house Skyscanners expansive new design system.

Brand System
Motion Design

Skyscanner

2025
Project brief
Skycanner’s brand world is an expansive design system encompassing distinctive visual elements, expressive design assets and refined theory on how it all comes together. With their objective of achieving true creative cohesion, we began building out a digital space that would empower global teams to produce dynamic creative whilst maintaining brand consistency. Our first challenge was to unpick the vast amount of content and create a structure that enables users to navigate the site seamlessly. With that in place we set about creating a true representation of everything that makes this brand system effective, combining motion theory, dynamic design and engaging brand narrative.
timeframe
10 weeks
industry
Travel
RESULTS

14,256

Unique Visitors

10

Weeks to completion

62,926

Page Views

1,968

Assets
visual assets
to conclude
Well thought out and beautifully articulated, Brand World is one of the most comprehensive brand systems we’ve worked on. Despite this, the work was contained across a selection of Keynotes and it’s limitations meant that a much more dynamic tool was required. Partnering with Frontify we were able to build a digital system that matched their creative and operational vision. With over 400 users in the first 6 months the Brand World portal is an established tool within the organisation and has received wide acclaim across the creative ops industry.
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Location
Fully remoteBritish companyup north
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2024