Skyscanner

Skycanner’s brand world is an expansive design system encompassing distinctive visual elements, expressive design assets and refined theory on how it all comes together. With their objective of achieving true creative cohesion, we began building out a digital space that would empower global teams to produce dynamic creative whilst maintaining brand consistency. Our first challenge was to unpick the vast amount of content and create a structure that enables users to navigate the site seamlessly. With that in place we set about creating a true representation of everything that makes this brand system effective, combining motion theory, dynamic design and engaging brand narrative.